Investment Team

At Insula, our investment team focuses on finding properties with potential. It’s not about the biggest or the best community in an area but the property that will allow us to make the most impact; one who’s improvement will cause a ripple effect to the whole neighborhood.


Bobbi Moody

Chief Operating Officer Born: West Lafayette, Indiana College: ndiana University Email: [email protected]
About me

Briawna Marcano is HR Generalist at Insula Companies where she manages the recruitment process, and strategizes on-boarding techniques and technologies, among other specialities. She’s known for her excellent communication skills, ability to relate well with people, and her solutions-based strategic thinking.

Briawna entered the human resources field in 2014 after attending Keiser University and receiving a degree in Business Administration and Management. She has received her HR Generalist Certificate as well as completing Guardianship Training. Briawna is currently a member of the Young Professionals Group of Sarasota, Leadership Program Sarasota County with the Chamber of Commerce, and the Society for Human Resources Management.

Community-minded, Briawna believes it is important to care about the social and economic impact of those less fortunate and she volunteers at Second Chance Last Opportunity, Feeding Tampa Bay, and Metropolitan Ministries. Briawna is originally from Venezuela, moved to the states when she was four years old, and while she lived in numerous places, was mostly raised in South Florida.

Investment Criteria


100 + units


Class B and Class A


Mid/Late 1980’s and newer


Tampa Bay, Orlando and Sarasota (and surrounding markets)

Submarket Demographic
  • High Cost-to-Own vs. Cost-to-Rent
  • Above average public schools
  • Strong surrounding retail, dining
  • Limited competition/supply
Business Plan

Value-add and Core-Plus

Cost Basis

Discount to replacement cost

Hold Period

3-10 years


Investment Strategy

We serve as a trusted partner and guide for passive investors seeking a risk-averse strategy to preserve capital, provide income, and realize long-term growth. By combining our in-depth, targeted market knowledge with local property management services and expertise, we work to build value for investors.


Investment Transactions


Total Transaction Volume


Total Transactions


Total Equity Invested


Current Portfolio



2,800 +

Apartment Homes




Transforming Communities


Spent on Property Renovations


Communities Renovated


Per Unit Average Renovation Cost